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about us
Welcome to Secretive Nail & Beauty Bar — a space where beauty feels effortless, personal, and intentional
RAISING THE STANDARD
We believe nail care is not about perfection, but about balance, proportion, and how it feels on you. Every service at Secretive is approached with intention: from technique to atmosphere — so each visit feels calm, personal, and considered
Our focus is simple: thoughtful care, refined detail, and an experience that leaves you feeling like yourself, only more at ease
Brand dna
We approach nail care with the intention of elevating the craft — treating it with the same discipline, care, and respect as any other beauty practice
EXPERIENCE & ATMOSPHERE
From atmosphere to pacing, every detail is considered, creating an experience that feels calm, personal, and unrushed.
INDIVIDUALITY & CARE
Every service is designed around the individual, guided by balance, proportion, and what feels right — never formulas or shortcuts
CRAFT & TECHNIQUE
Our work is rooted in Eastern European nail techniques — a disciplined approach known for precision, longevity, and deep respect for nail health
Meet the founder
Elena Sviridenko
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Beauty isn’t about perfection — it’s about the unique harmony between who you are and how you feel
Founder, Secretive Nail & Beauty Bar
Secretive was born from that belief. From intention. From precision. From the idea that nail care should feel thoughtful, calm, and honest
And today, that belief remains the same: to highlight what makes every woman naturally stunning with care, detail, and intention
And today, that belief remains the same: to highlight what makes every woman naturally stunning with care, detail, and intention
As the founder of Secretive Nail & Beauty Bar, I’ve always believed that beauty is deeply personal. It’s not defined by trends or perfection, but by balance — by how something looks, feels, and fits the individual
I built my path in a new country, step by step, guided by discipline, curiosity, and a desire to create a place where women feel understood, confident, and at ease. Those experiences shaped not only how I work, but how I see beauty itself — as something to be respected, not corrected
I built my path in a new country, step by step, guided by discipline, curiosity, and a desire to create a place where women feel understood, confident, and at ease. Those experiences shaped not only how I work, but how I see beauty itself — as something to be respected, not corrected
